W(o)W: Meredith Waguespack x Sweet Baton Rouge
Meredith Waguespack is the #bossbabe behind Sweet Baton Rouge® Louisiana Goods & Apparel, a local female-owned business! They share their passion for t-shirts, comfort and quality with the great city of Baton Rouge. All of their t-shirts are designed and printed locally. They make unique Louisiana lifestyle t-shirts, exclusive LSU licensed #gameday t-shirts (GEAUX TIGS!), and accessories that reflect Louisiana, Louisiana culture and southern everyday living. Sweet Baton Rouge® seeks to create connections and foster a community in order to help its family of customers share their love for Louisiana wherever they #geaux!
Fun fact: Meredith was a part of our From the Founders series on instagram!
Meredith is from North Louisiana, she moved to Baton Rouge, LA when she was 19 and at age 23 she went college. She worked full time as a store manager until she graduated from Southeastern University at age 27 with a degree in Marketing. She is a mother of three children who are 27, 25 and 12. She is also a mawmaw to four beautiful grandchildren (congratulations!). If she isn’t working you can find her. . . working! If not, she is probably reading, exercising or resting.
Positive. Organized, Empathetic. Meredith is a hard working #hustler and she tries to always have a positive mindset. Organization is key for her when running a business. She cares for people deeply, it’s part of who she is.
She appreciates everything about her job and believes her purpose is to build the Sweet Baton Rouge® Louisiana Goods & Apparel brand and make it a legacy for her children. She wants to leave a mark on her community. She is overwhelmingly grateful for the life she is able to live and the opportunity to do what she loves and love what she does.
When facing challenges, Meredith prays, a lot. She encourages other entrepreneurs to view their passion as a sign and to give their 100%. She finds the most rewarding part of what she does the opportunity to give back.
To date, her biggest accomplishment is, over a 4 year period, giving back $80,000 + to the food bank and under $5,000 so far to the local community through their Locals Supporting Locals campaign.
Sweet Baton Rouge supports our #PPG girl gang! Much love!
Looking to the future, Meredith’s goal is to be able to continue the mission of Sweet Baton Rouge. She wants to make Sweet Baton Rouge the place to buy your Louisiana goods & apparel. They also want to continue their efforts of making an impact through their philanthropy by supporting and giving back to other small businesses and communities!
Keep up-to-date:
ig: @sweetbatonrouge