Power Pump Girls, Inc.

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W(o)W: Juleykis Cedano x Lust Beauty

Juleykis Cedano is the founder of Lust Beauty, which is inspired by her passion for business, cosmetics, and inclusivity. She strives to create products that will help her customers, “feel their best selves and most importantly feel beautiful.” She uses Lust Beauty to address the need for inclusive cosmetic businesses that create good products for everyone and not a singular group of people. Juleykis is 15- year-old (we stan a young #boss) Afro-Latina (who speaks Spanish). Her interests also include modeling, she wants to be a representation of the fact that everyone should and can feel beautiful in their own body. She encourages and stands with the truth that despite what society promotes, there is not one right body.


Purpose for Juleykis, “is the final outcome of everything I wish to accomplish in life.” She believes we are all here to learn and make mistakes on this journey. However, she understands these mistakes to be critical factors that lead us to our goals and strengthen us in what we do.

Juleykis is an optimist in and out. When facing obstacles or set backs, she tends to lean toward the positive side and persevere until she gets it right. She is able, through hard work and confidence, to continue moving forward even in the most difficult situations. If not killing the gloss game, you can find her rocking sneaks over pumps and enjoying all the beauty nature and/or warm weather has to offer.


Stay consistent and be original. This is the motto Juleykis shares to any and all female entrepreneurs. When something doesn’t work she advises to #changeitup and not to give up on the dream no matter how out of touch it may seem. She reminds us that consistency is KEY and staying true to ones self is crucial because entrepreneurship is not a “one size fits all” kind of deal.

With Lust Beauty, Juleykis is able to bring happiness, evident through posts, pictures, and reviews on her website, to her customers. Happiness is the product of her mission being received the way it was intended to be. She is aiming to expand her business and stands proud of the creation and implementation of Lust Beauty.

Thank you for keeping or lips fre$h and poppin’!

Join the Lust Beauty action and show your lips some loveeeee….

@lust.gloss

Lust Beauty

* Alexa, play “Lip Gloss” by Lil Mama *