Power Pump Girls, Inc.

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W(O)W: Artie Varnado x Finley & Co.

Finley & Co. simplifies moments with functional design. Their passion is rooted in helping and empowering people. They provide empowerment, ownership, simplicity, innovation, and wellness to parents and caregivers. Finley & Co. products are developed with solution-oriented functional designs that are intended to create and bring back freedom reimagined!

Artie’s day typically begins around 6 a.m. She prefers to wake up before her family so that she can prepare for the day. Before heading to work as aPhysical Therapist, she prepares her kids for school, which includes waking them up, making sure they’re dressed and preparing breakfast. After work, she picks them up from school and includes a 40 minute workout in her schedule depending on the itinerary for the day.

Her children are very active, so the day will most likely include time spent outside or some form of physical activity. After playing, it’s bath time! Her kids eat dinner and end their night with something like drawing, coloring or watching a movie before going to bed. at 8pm. Once they’re asleep, Artie is able to complete any paperwork for Physical Therapy or any business concerns for Finley & Co. She ends her busy by spending quality time with her husband.


Fun fact: Artie’s favorite candy is Strawberry Twizzlers.

Artie is a busy woman and admits that she hasn’t fully arrived at self-care, but she is improving and trying to schedule things for herself since she is constantly on-the-go. Any time Artie has outside of work she spends with her family.

Her days are busy and full of time spent with her kids, who she shares have empowered her to want more for both herself and them while also encouraging her to be an example for them. She wants to show them that they can do and become anything that they want in life.

Her family is her greatest inspiration and she wants, “to be great for them.” Artie’s motto is to: “Be thankful, grateful no matter what” and to remember that “love is the greatest and best thing ever!” When handling fear, she reminds herself that worrying and living in fear can’t change anything, so she casts her cares and trusts in Him.

Shhh it’s a secret. . . She can’t tell us the first highlight of the year yet, but will hopefully be able to later in the spring. Her second biggest highlight is starting her first Podcast with Mommy’s on the Podcast! Artie’s dreams include being internationally recognized and being a successful brand. She also wants to help others and serve as a free resource and guide for how to start a business because she understands the challenges and difficulties she faced when starting Finley & Co.

Her advice to younger women is to find your passion. She advises not seeking a job or career with hopes of money, popularity or chasing someone else’s dream because this will result in unhappiness. She recommends finding something you’re passionate about, which can be easily identified as something you enjoy doing even if their isn’t monetary compensation involved.

Artie celebrates her mom and describes her as the epitome of a Superwoman. She has been an incredible example of a woman, wife, mother and friend for her and explains the gratefulness she has for the opportunity to watch her mom’s daily journey on an intimate level. She is in awe of her mom and still doesn’t know how she does it!